You forecast cash flow. You map out your marketing. You build systems for when things go sideways. But there’s no plan for you, and you’re the asset the whole business depends on.
You’re capable. Experienced. You’ve done the mindset work and the planning.
And still: you’re exhausted in a way rest doesn’t touch. You know what needs to happen, but you can’t execute. Your nervous system feels fried. You’re starting to wonder if you can trust yourself anymore.
It’s because you’re carrying more than one person was ever meant to hold alone.
Here’s what no one tells you when you start a business: this isn’t a sign you’re failing at entrepreneurship. It’s inherent in it.
The isolation, the relentless pressure, the financial uncertainty that never switches off, carrying every decision alone. These are the working conditions of running a business, and they wear down even the most capable entrepreneur.
67%
of entrepreneurs report financial stress
66%
of entrepreneurs report struggling with work-life balance
62%
of entrepreneurs report fatigue
Only 16% sought professional help.
Source: Canadian Mental Health Association, survey of 476 entrepreneurs
You are not the exception. And there’s nothing wrong with you.
Not a course you watch and forget. Not a wellness extra. A written, personalized plan, structured like the rest of your business planning, that helps you track your own capacity the way you already track revenue, and respond before things break down instead of after.
You build it using the same logic you already apply to your business: lead indicators (what you can influence, like how you soothe, move, and renew yourself, plus the conditions you’re navigating) and lag indicators (the outcomes, like your stress symptoms and your performance). Once it’s built, using it takes five to ten minutes folded into the weekly review you’re probably already doing.
You can build your plan in an afternoon, or an hour at a time. It fits the way you actually work.
When you join, you get instant access to everything you need to build your plan and keep using it:
Keeping Your CEO-Self in the Driver’s Seat, the self-guided video training where Shula walks you through building your plan step by step. Stop and start anytime; work at your own pace.
So you can listen on the go, or in a quiet space away from screens. Build your plan on a walk, in the car, or anywhere that gives your eyes a rest.
The entire workshop in writing, so you can read instead of watch, skim back to any section, and reference it whenever you need it.
The fill-in worksheets you’ll use to build your actual plan: your lead indicators, your lag indicators, and your weekly review pages. These are the plan.
Simple, enhanced, and strategic formats, so you can start with a five-minute weekly check-in and go deeper whenever you’re ready.
It’s yours to keep and revisit. Come back and rebuild your plan whenever your business or your life changes.
Yours for $99, and you can build your plan in an afternoon or an hour at a time.
01
Start treating your mental health with the same seriousness as your business plan, and you start getting time, space, and steadiness back in your life.
02
Spot burnout and overwhelm before they cost you the business, instead of noticing only once you’ve hit the wall.
03
A simple weekly practice that takes minutes, woven into planning you already do. Not another thing to feel behind on.
This isn't about preventing hard times. Running a business means hard times will come.
It's about being resourced and prepared when they do, so you can stay in the driver's seat when the crap hits the fan.
Taught at incubators, entrepreneurship programs, and conferences across Canada and the United States since 2021, including:
I’m a Registered Social Worker, a Masters-level trauma therapist, and The Entrepreneur’s TherapistTM. I’ve been running my own businesses for decades and supporting women’s mental health for just as long, which means I know the emotional rollercoaster of entrepreneurship from the inside.
I first developed this framework in 2021 for a startup incubator in San Diego. It was necessary because when I went looking, there were no tools that treated an entrepreneur’s mental health as the business-critical asset it is. So I made one.
It’s the same framework I use myself, every week.
You are your business’s greatest and most valuable asset. This plan is how you protect that asset.
No. This is a self-guided planning tool you build yourself, not a substitute for therapy or a replacement for clinical care. If you’re looking for one-on-one support, I work with clients directly too, and you can explore that separately.
You can build your plan in a single afternoon, or break it into smaller pieces and do an hour at a time. Once it’s built, using it takes just five to ten minutes a week, folded into a business review you’re likely already doing.
No. If you do regular planning, this slots right in. If you don’t, the plan stands on its own and gives you a simple structure to follow. You don’t need anything in place beforehand.
This is built to do the opposite. It’s designed to take minutes, not hours, and to catch the early signs of overload before they pile up. The whole point is less on your plate, not more.
It’s fully digital and self-guided: a workshop recording in video and audio format, a written transcript, and downloadable worksheets. You get instant access after purchase and can work through it on your own schedule, as many times as you like.
No. It’s built for any woman entrepreneur: founders, freelancers, solopreneurs, service providers. If you run a business and carry the weight of it, this is for you.
That’s common, and it’s usually because those things sit outside your business as one more obligation. This works differently. It lives inside the planning you already do, which is what makes it stick.
Yes. This is a self-guided tool, not a therapy service, so there are no location restrictions. Entrepreneurs anywhere can build and use their plan.
Build it in an afternoon or an hour at a time. Work at your own pace, and come back to it whenever you need to. No subscription, no expiry, no pressure.
If you take away nothing else, let it be this. When running a business gets hard, it isn’t because something is wrong with you. Hard is built into the work.
A plan won’t make the hard parts disappear. But it will mean you’re no longer facing them unprepared, and no longer facing them alone. And the sooner you start, the sooner the relief begins.
$99 · self-guided · build it in an afternoon or an hour at a time
